Step 3: Comparative Market Analysis (Post 8/28 in the Series)

Comparative Market Analysis – The Foundation of Smart Pricing

Once we’ve completed your initial consultation and due diligence, the next critical step is preparing a Comparative Market Analysis (CMA)—the foundation of a smart pricing strategy.

At the Forevermore Homes Team of Coldwell Banker, we use CMAs to ensure your home is priced accurately and competitively, helping you attract serious buyers and maximize your return.

What Is a CMA?

A CMA is a detailed report that compares your home to others that have sold in your area over the past 6–12 months. We carefully select properties similar in location, style, size, age, features, and condition. Because no two homes are exactly alike, we make thoughtful adjustments for differences—like a renovated kitchen or a finished basement—to ensure a fair comparison.

We then calculate the adjusted average price per square foot, which becomes the basis for estimating your home’s current market value.

Why It Matters

Accurate pricing is essential. Overpricing a home can lead to a slower sale, fewer showings, and ultimately a lower final sale price. Buyers and agents often overlook overpriced listings, assuming the seller is unwilling to negotiate or that the home isn’t worth the asking price. As the home sits on the market, it may develop a stigma, prompting price reductions that can make buyers question its value. Pricing a home correctly from the start is key to attracting serious buyers and achieving the best possible outcome.

Our CMA ensures your home is priced strategically—based on real data and market trends, not guesswork.

In our next post, we’ll explore Step 4: Pricing Strategy – Appealing to the Largest Pool of Buyers, and how we fine-tune your price to drive interest and competition.

👉 Download your complimentary copy of the Selling Your Home with Confidence and Peace of Mind workbook here: https://forevermorehomes.com/resources

The Forevermore Homes Team of Coldwell Banker is here to guide you with care, clarity, and a commitment to your goals—because selling your home should feel empowering, not overwhelming.