Step 9: Revisiting the CMA and Pricing Strategy – Finalizing Your Market Position (Post 14/28 in the Series)

by Kathleen Moniello

By the time your home is fully prepared for market—after repairs, staging, and deep cleaning—some time may have passed since we first created your Comparative Market Analysis (CMA). That’s why we revisit and update the CMA before setting your final listing price.

Why We Revisit the CMA

Real estate markets are dynamic. New homes may have sold in your neighborhood since our initial analysis, and those sales can influence your home’s value. We re-run the CMA using the most recent comparable sales—homes similar in location, style, size, age, and condition—to ensure our pricing reflects current market conditions.

Adjusting for Improvements

The work you’ve completed adds real value. Buyers respond positively to homes that feel move-in ready, and we factor these improvements into our updated pricing strategy:

Fresh paint increases perceived value
A clean inspection report reduces buyer hesitation
Professional staging enhances room functionality
Deep cleaning boosts buyer confidence

Final Pricing Strategy

With updated comps and a refreshed understanding of your home’s condition and presentation, we finalize a pricing strategy that:

Maximizes your net proceeds
Aligns with your timeline
Appeals to the largest pool of qualified buyers

This step honors the work you’ve done and ensures your home enters the market with the strongest possible positioning.

In our next post, we’ll explore Step 10: Professional Photography – Capturing Your Home at Its Very Best, and how we showcase your home to make a lasting first impression.

👉 Download your complimentary copy of the Selling Your Home with Confidence and Peace of Mind workbook here: https://forevermorehomes.com/resources

The Forevermore Homes Team of Coldwell Banker is here to guide you with care, clarity, and a commitment to your goals—because selling your home should feel empowering, not overwhelming.