Step 12: Going Active on the MLS – Launching Your Home to the Market (Post 17/28 in the Series)

Going Active on the MLS (Multiple Listing Service)

This is the moment your home becomes visible to:

• Real estate agents and their clients
• Online platforms like Zillow, Realtor.com, and Redfin
• Buyers searching through MLS feeds and apps
• Our internal network of Coldwell Banker agents and affiliates

Once Active, showings begin, interest builds, and offers start to come in. Our team actively manages inquiries, appointments, and feedback to keep momentum strong.

The Power of “Coming Soon”

Before going Active, we may choose to list your home as Coming Soon—a strategic marketing period that builds anticipation and allows agents to schedule showings in advance.

During this phase:

• Your home appears online with photos and basic details
• No showings are allowed yet
• Buyers and agents preview the listing and plan ahead

This approach is especially effective for homes that are newly staged, freshly improved, or located in high-demand areas. It helps create urgency and excitement, ensuring a strong launch.

Whether we go straight to Active or use a Coming Soon strategy, our goal is the same: to launch your home with confidence, clarity, and competitive positioning—so you attract strong interest and receive the best possible offers.

In our next post, we’ll explore Step 13: Reviewing Offers – A Clear, Side-by-Side Comparison, and how we help you evaluate each offer with clarity and confidence.

👉 Download your complimentary copy of the Selling Your Home with Confidence and Peace of Mind workbook here: https://forevermorehomes.com/resources

Next up: Reviewing offers—how we help you compare and choose the best one.

The Forevermore Homes Team of Coldwell Banker is here to guide you with care, clarity, and a commitment to your goals—because selling your home should feel empowering, not overwhelming.