Step 11: Creating Marketing Assets – Strategic Exposure That Drives Results (Post 16/28 in the Series)

With your home beautifully prepared and professionally photographed, the final step before going live is creating a suite of marketing assets designed to showcase your property to the widest and most qualified audience possible.

Powered by Coldwell Banker Listing Concierge

Through Coldwell Banker’s Listing Concierge program, we offer a premium marketing package that includes:

Professionally designed print brochures and postcards
Targeted digital advertising across major platforms
Social media promotion tailored to your local market
A dedicated property website with high-resolution photos and listing details
Email campaigns to our network of agents and potential buyers
A custom YouTube video distributed across multiple platforms

These assets are created by a team of marketing professionals who understand how to position your home for maximum impact. The result is a polished, cohesive campaign that elevates your listing above the competition.

Traditional Meets Digital

We blend traditional methods like print brochures and direct mail with a robust digital strategy. Today’s buyers begin their search online, and your home needs to stand out in that space.

Digital marketing allows us to:

Reach buyers where they’re already looking—on Zillow, Realtor.com, Facebook, Instagram, and Google
Use targeted advertising to focus on specific demographics and geographic areas
Track engagement and adjust strategy in real time

Why Marketing Matters—Even in a Seller’s Market

Even when inventory is low and demand is high, strategic marketing drives competition, attracts multiple offers, and helps you achieve the best possible price and terms.

Marketing isn’t just about visibility—it’s about positioning your home as a must-see property. With our team and Coldwell Banker’s resources behind you, your home will be presented with the professionalism and polish it deserves.

In our next post, we’ll explore Step 12: Going Active on the MLS – Launching Your Home to the Market, and how we time your listing for maximum impact.

👉 Download your complimentary copy of the Selling Your Home with Confidence and Peace of Mind workbook here: https://forevermorehomes.com/resources

The Forevermore Homes Team of Coldwell Banker is here to guide you with care, clarity, and a commitment to your goals—because selling your home should feel empowering, not overwhelming.