Step 4: Pricing Strategy (Post 9/28 of the Series)

Step 4: Pricing Strategy – Appealing to the Largest Pool of Buyers

Today’s buyers are more informed than ever. With access to real-time market data, online listings, and automated valuation tools, they arrive at showings with a clear understanding of what homes are worth.

That’s why pricing your home correctly from the start is essential.

At the Forevermore Homes Team of Coldwell Banker, we use a data-driven pricing strategy to ensure your home appeals to the largest pool of qualified buyers—maximizing visibility, interest, and offers.

Why Overpricing Can Hurt

While it may be tempting to “test the market” with a higher price, this strategy often backfires.
Overpriced homes can sit on the market too long, leading buyers to wonder what’s wrong.
Price reductions may follow, often resulting in a lower final sale price than if the home had been priced correctly from the start.
Online search filters may exclude your home if it’s priced outside buyers’ ranges, reducing visibility.

The Power of Strategic Pricing

Using the insights from your Comparative Market Analysis (CMA), we set a price that reflects your home’s true market value. This attracts more buyers, increases showings, and creates the potential for multiple offers.

In our next post, we’ll explore Step 5: Pre-Listing Home Inspection (Optional)—a proactive way to build buyer confidence and avoid surprises.

👉 Download your complimentary copy of the Selling Your Home with Confidence and Peace of Mind workbook here: https://forevermorehomes.com/resources

The Forevermore Homes Team of Coldwell Banker is here to guide you with care, clarity, and a commitment to your goals—because selling your home should feel empowering, not overwhelming.